PwC Reflections Magazine

PwC is one of the world’s ‘Big Four’ accountancy firms, and quarterly they produce a full-colour magazine which they send out to their former partners and alumni. The magazine is full of photographs and interesting stories of what the past partners are up-to now.

The brief was to refresh the design so that it retained its magazine feel, but also came more inline with its brand identity, which is much cleaner, with a lot of white space. We found a healthy balance between the two, so that it didn’t look too corporate.

Client: PricewaterhouseCoopers (PwC
Working with: www.ocean-design.com