The Jewish Museum’s Phased Re-Opening
When Covid19 hit, like many other businesses, the Jewish Museum found new ways to target their audiences and built up their online presence. They approached me to create a digital report showcasing their achievements during lockdown.
Lockdown Impact Report
Toffee decided to keep things simple and clear and created infographics to illustrate all the stats within the report. We limited the amount of photography and kept these in black and white. We used one colour from the brand colours throughout to add more impact. When lockdown continued for longer than expected, a Part 2 of the report was created and a new colour chosen. We weren’t intending to print the report, but as the Open Day was swiftly approaching the Jewish Museum decided to combine both reports. Toffee worked fast to combine both reports and have them printed ahead of the open day.
Entrance Panels, Posters, Floor Vinyls, Adverts and Icons
We produced many items in preparation for the re-opening, including large entrance panels using the stats from the report. Toffee illustrated a Torah pointer as a quirky alternative to the usual “2 meter” signs, as well as “Are you Ready to Explore?” posters, illustrating the new icons you will come across around the museum.
Client: The Jewish Museum London
Sector: Art & Culture
Services: Brochure Design, Infographics, Print & Digital Design, Signage