The Elites Re-brand
The Elites Greek Dance Troupe was established in 2013 as an idea that has since evolved. They are a modern and energetic dance team that perform in both modern and traditional clothing depending on their client’s desires.
The Elites felt that their logo didn’t represent their brand values clearly and wanted something more contemporary but with a traditional Greek touch. This was achieved with a custom designed font, inspired by Roman/Greek typography and a simplified roman border pattern.
Their original also logo didn’t really explain visually what their company did, so with the incorporation of male and female dancers wearing both traditional and modern costumes illustrated within the logo, clients can now see at a glance what The Elites are about.
As well as business cards and adverts, additional brand assets and graphics were produced for their social media for a coherent brand image. The assets were given a celebratory feel to illustrate the energy the troupe bring to the party!
Client: The Elites
Sector: Performing Arts, Entertainment
Services: Logo & Branding, Digital Design, Printed Design