Project Description

Little Bunny Bear

Christina, a School Teacher for almost 20 years, approached me with her ‘side-hustle’ idea of a clothing and accessories company for newborns – Little Bunny Bear.

Being a teacher and having struggled with fertility for several years, babies and children have always been at the centre of her world. Now that her own little Bunny and Bear are slightly older and more independent, she wanted to address some other challenges she had when she was a new mum. She always looked out for beautiful, great quality accessories that were soft as well as stylish, but struggled to find them on the high street. Knowing how important muslins and comforters were to her children, this is the first product she set out to create. She intends for these products to be something your children will continue to hold on to for years. Therefore, the logo needed to look contemporary and stand the test of time, just like her products.

The solution was a simple black and white logo that could be easily reproduced onto a small label, but where colour could be injected into the heart at the back when colour was needed. The simplicity of the logo suggests a quality brand, that’s confident and honest and says “Little Bunny Bear” without the text needing to be present.

As well as a logo design, we included other branding elements such as a suggested colour palette, font, instagram posts, packaging design and photography.

Client: Little Bunny Bear
Sector: Baby Clothing and Accessories
Services: Logo & Branding, Photography, Digital Design

Marianna at Toffee Design has really supported the vision and ideas I had in mind and had contributed her ideas effectively to further enhance what my brand needed. She listened carefully and suggested colours and themes I would like based on all of our discussions. She was happy to alter and tweak all of the ideas until I was fully happy with my final product. She is very personable and honest which makes it easy for you to ask for help and super easy to work with. I would definitely recommend anyone needing branding support and design ideas to use this company.

Christina Bassili, Little Bunny Bear