Gordon’s Gin POS

Concept design for an immersive shopper experience for Gordon’s Gin anniversary. The concept was around the idea of a botanical garden, inviting shoppers to experience the refreshing taste of Gordon’s Gin with their eyes! The play on words “Get into the Spirit – experience the refreshing taste” was the key message, asking shoppers to literally get inside the spirit, get to know the drink and giving them that feeling of joy and celebration.

The concept was implemented across aisle takeovers, aisle toppers, aisle fins, bottle neck tags (with cocktail instructions), FSDUs, trolly decor and a fridge animation.

The fridge animation begins with a leafy design over the Gordon’s Gin cans. As the shoppers approach the fridge, the design breaks apart to reveal the products and at the same time the key visual ‘pops’ up, and the balloon floats upwards.

The free-standing display unit is an image of a fountain with the Gordon’s Gin bottle on the top, and the liquid flowing out of it. This emphasises the purity of Gordon’s Gin (as it is triple distilled) and emphasising the concept of being a refreshing drink.